Flashback Beauty: Urban Decay’s Alice Palette PLUS Wonderland Giveaway! [CLOSED]

Published on June 26, 2017 by   ·   23 Comments

What I love about shopping the makeup section at the Nordstrom Rack (besides the discounted prices, of course) is that sometimes you get the chance to pick up a limited edition product that you didn’t pull the trigger on when it was in its full release – and that you thought was gone for good.  When Urban Decay released its Alice Through The Looking Glass collection, I thought the eyeshadow palette was intriguing and some of the colors were stunning…but I was more stunned by the $60 price tag!  I’m not a devotee of Alice in Wonderland and the shades that I loved in the palette just weren’t enough to justify the cost.  But when the same palette presented itself at the Nordstrom Rack in downtown Seattle for half the price, I decided it was finally time to fall down that rabbit hole.

Alice 17

The first impression I had when I first saw is was that the packaging is amazing, and this palette is still pretty impressive.  This would be a great gift for anyone who loves the Alice stories or who just appreciates a beautifully designed palette.  The pattern is colorful and kaleidoscopic, and there are quotes from the book on various surfaces.  When you open the top there are two liftable panels that have a movie quote; underneath is a gorgeous pop-up butterfly detail!

But while the packaging is great, with any shadow palette the real question is how well the shadows perform.  And if you know Urban Decay, you know that they have some of the most highly pigmented and creamy blendable shadows in the game!  Their mattes are sometimes a little dry, but they do a shimmer shadow like nobody’s business!

This palette includes 20 vivid shades inspired by the people and places of the Disney film:

Alice 12

The shades are set into a black and white sort of modified chessboard surface that has a kind of 3D effect that I think is pretty cool.  Another welcome element of the palette is that it comes with one of Urban Decay’s amazing brushes.  Urban Decay does a pretty amazing brush, so these double-enders are always a welcome sight when I open up one of their palettes.

Here are the swatches, starting with the first two rows of the palette:

Alice 10

Left to Right: Looking Glass, Hatter, Lily, Heads Will Roll, Time, Reflection, Gone Mad, Dychess, Bandersnatch, Dream On.

Let’s get the obvious out of the way – I live for Hatter!  I’m a whore for any bright green shade; leave me alone, it’s my thing.  Looking Glass was a little chalky but I was able to play around with it to get pretty decent coverage.  Hatter reminds me a lot of my fave UD shadow ever, Graffiti, but without the shimmer.  Lily is a nice light shade with pinky-gold duochrome – pretty, but not unique by any means.  Heads will roll is a lovely turquoisey blue color, and is glittery but the glitter does tend to have some fallout.  Time is much more reflective than what I was expecting from looking at it in the pan.  A beautiful deep navy.  Reflection is a nice light transition shade, and it’s definitely matte done right!  Gone Mad looks more purple in the pan but the red tones really come out when it’s applied – be aware that this one may shift on you a bit!  Duchess is a nice peach with silver sparkle and I find that the sparkle stays with the shadow pretty well.  Definitely wear a primer with it though if you really want it to last.  Bandersnatch was a tad inconsistent, but I didn’t play with it all that long.  It’s pretty good, overall with just a little fussiness.  And Dream On goes on very light, losing a lot of the purple tone you see in the pan in the silver reflects.  A pretty impressive group and a nice mix of mattes and shimmers, colorful shades and neutral staples, some with a twist!

And of course, the bottom two rows:

Alice 11

Left to Right: Dormouse, Paradox, Kingdom, Salazen Grum, Chronosphere, Metamorphosis, Cake, Chessboard, Royal Flush, Mirror.

These rows are much warmer and there are lots of earthy colors, but it’s still a pretty good mix.  Dormouse is a great medium transition shade, and this seems like a matte but there is some light glitter buried in the formula.  Paradox is a disco orange with a gold duochrome flash to it that is fun and sassy!  Kingdom is a light brown shimmer, lovely but pretty standard.  Salazen Grum is sort of a brick red shimmer that isn’t the sort of color that I normally gravitate towards, but that I sort of like this time around.  Chronosphere is a deeper brown/bronzey metallic, and I think it’s a fun and interesting pair with Time (the navy shimmer).  Metamorphosis is a light sprakly blue with very fine microglitter in it.  Cake is a delight!  It’s sort of a pinky purple with blue duochrome flash.  It’s so pretty!  Chessboard is a medium matte transition shade, buttery and very well done.  Royal Flush is a nice white pearl with a light peach tone to it – also applies lighter than it looks in the pan.  And Mirror is a nice medium gray metallic that’s got some nice reflects to it.

Part of the reason why I never picked this palette up (besides the retail price) is that the arrangement of the shades in the palette is…odd.  I had a hard time seeing them together. Silly me.  Once I actually swatched them and saw how amazing they are (duh – they’re Urban Decay shadows after all!) I started seeing all kinds of funky combo possibilities.  I’m a little disappointed that they didn’t go as vibrant and varied with the color selection as they did on the packaging – so many missed opportunities!  A bright red for the Queen of Hearts and her painted roses, perhaps?  But the shadows are good quality and lovely – and who doesn’t love a bargain?!  If you see this at the Rack or otherwise advertised for a good deal, I think it’s worth your while to pick it up!

And now on to a fun Alice In Wonderland-themed giveaway!

Alice 01

Here’s what you get in this fun, quirky gift set:

You can’t have a tea party without a Teacup – so that’s the full size shade of Lime Crime’s Velvetines Liquid Lipstick you get!

Some people like honey in their tea – so you also get the Too Faced Peanut Butter and Honey promo clutch with an exclusive shade of Honey-Infused Lip Gloss!  (This was only available as a promo at Ulta when the Peanut Butter and Honey palette launched!)

Representing the black and white of the chessboard, and of half of the Red Queen’s playing card guards, you also get a uniquely cube-shaped makeup clutch that’s black and white, an exclusive from the Sephora VIB Rouge Fall beauty Preview event!

And to remind you of Alice’s crazy adventures, there are 4 lovely collectible art cards from theJsubset, which Miss Jaye picked up at Days of the Dead Atlanta in February!

Here are some closeups of the goodies!

All you have to do to enter is comment below and tell us who your favorite Alice in Wonderland character is!  Are you a fan of the practical heroine, wandering through her mad adventures?  Do you like a mischievous Cheshire Cat, or the harried White Rabbit?  Maybe the blustering Red Queen or the sinister Jabberwocky?  And feel free to pull from any version of AIW, from the traditional to the macabre (American McGee’s Alice anyone?!).  Just leave your comment by 9 pm central on July 10 and you’re entered for a chance to win!  Sorry international readers – US only!

Now Go Forth & Get Painted!

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Readers Comments (23)
  1. Laurene says:

    The Cheshire Cat of course!

  2. Colleen Boudreau says:

    My fave is the Cheshire Cat!

  3. Brandy H says:

    My favorites are the talking & singing flowers!

  4. Lisa says:

    I don’t like The Alice in Wonderland tale much (either written or film) when Alice is a girl. I however LOVED the 2010 movie version when she is older. Why? Because she made a difference in Hatter’s life. So this older Alice is MY favorite.

  5. Deandra says:

    My favorite character is definitely the Cheshire Cat – so clever and mysterious! :)

  6. Elaina says:

    The Queen of Hearts!! Off with her head!!!

  7. Erin says:

    March Hare! A very merry unbirthday to you!

  8. Alix says:

    My favorite character would have to be Cheshire Cat!

  9. Kim says:

    The Cheshire cat is by far my favorite. Such a gorgeous palette, first time I’ve seen it swatched.

  10. Helen Waite says:

    The White Rabbit for the spontaneity and curiosity he brings Alice. He opens her up to a new world of wonder. The caterpillar/butterfly Absalom who prepares Alice for her transformation. Hard to choose.
    Currently I have the white rabbit tattooed on my forearm with plans for a sleeve including another main focus on the caterpillar/butterfly combo.

  11. Ada Kringler says:

    Cheshire Cat and the Caterpillar have been my favorites since I was a child! Used to pretend to become invisible with nothing left but my smile! I’m sure my neighbors wondered who that always mysteriously grinning child was…lol

  12. Chris G says:

    The March Hare is my favorite!

  13. Autumn says:

    The Red Queen. Always thought she was somewhat misunderstood

  14. Kate says:

    Gotta love Alice.

  15. Justin lindelof says:

    I love alice

  16. Nikki Q says:

    OMG that Urban Decay looks fun!!! I like the Cheshire Cat and the Mad Hatter!

  17. Amber says:

    I LOVE the smoking caterpillar in Alice in Wonderland, tied for favorite is the Mad Hatter!

  18. Kelly says:

    The Cheshire Cat is my favorite in the original and the remake. But I really love Alice in the sequel of Through the Looking Glass along with the Mad Hatter. By far one of all time favorite movies ❤

  19. Kati says:

    I’ve always loved The Mad Hatter and March Hare

  20. Alexandra R says:

    My absolute favorite is the Hatter, but I also enjoy the character develop of the Queen of Hearts in the latest Alice Through the Looking Glass adaptation.

  21. Tara says:

    The Cheshire cat and the smoking caterpillar.

  22. Holly Blackwell says:

    My favorite is definitely absolem but the one voiced by Alan Rickman from the original Disney cartoon.

  23. Nicole Guidry says:

    Definitely Chesire Cat!





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