Once Again, Juvia’s Place Makes Magic

Published on July 3, 2017 by   ·   No Comments

Juvia 04Juvia’s Place, you’re killing me!  How do you keep putting out these palettes full of ridiculously pigmented, gorgeous shadows for the prices you charge?  Champagne Dreamers, if you have not pulled the trigger on a Juvia’s Place palette yet, I just don’t know how else to tell you that these are seriously some of the best shadows on the market today.  Period.  End of story.  And the prices are ridiculous – their new 9 pan Zulu palette with tons of vibrant colors is only $17.50 (they were sold out, but trust that as soon as I can catch it in stock I’ll be placing an order and reviewing that one as well!).  Plus you can use a discount code (I use FUMI, the code for one of my new favorite YouTubers!  I’ve included her new video about this palette as well for you to enjoy!) to get an additional 10% off your order.  Those discount codes are, I believe, affiliate-based, so find one for your favorite content creator and not only will you get a discount but they will make a little commission to support them and their creative work!  If you want to see my previous reviews of Juvia’s Place palettes, you’ll find them HERE and HERE!

But let’s get right in and talk about the Magic Palette.  This palette has so many lovely colors; like most of the Juvia’s Place palettes, it has a nice range of shades from more neutrals to a few pops of color and while most of them tend more towards the warm tones this palette is actually pretty evenly distributed between warm and cool.  Perhaps that’s why they have the gold and silver goddesses on the cover?  This one is inspired by goddesses from different African traditions, and it is heavenly!

Here are the swatches:

Juvia 01

Left to Right: Nubia, Zakiya, Osun, Kesi, Zuba, Nana, Boronu, Kogi, Faso, Aja, Vai, Yemoja, Ife, Yara, Buzo, Yejide.  All shadows are swatched with clean fingers over a base of Kat Von D’s High Voltage eye primer.

Once again, the thing that I love most about the Juvia’s Place palettes is that the metallic shades are always fabulously pigmented (which seems to be a fairly easy thing to do since many brands get these kinds of shades right) but the mattes are always just as stunning.  Occasionally I’ll have a shade or two that is a little fussier, but even those will eventually settle down and blend out like a dream.  Urban Decay, that has some of my favorite shadows in a mass market brand, sometimes rides the struggle bus with their matte shades; they could learn a thing or two from Juvia’s!  In this palette, I don’t even have any shades that had much in the way of minor quibbles – these are all gorgeous and buttery and lovely.

Juvia 02Nubia is a lovely gold metallic, with a lot of yellow-gold reflect.  Zakiya is probably my least favorite shade in the palette (along with Nana) but that’s 100% about color, not performance – I’m just not a hyge fan of orange shades!  It’s pretty and consistent, and has a reddish base that will blend nicely with darker red shades.  Osun is a light, baby pink that has a ton of silvery shine.  Kesi is hard to see in the pic because it’s pretty much the exact same shade as my skin!  I looked really closely at it, and it applied evenly and has maybe a touch of shimmer to it?  Could be that I’ve just got glitter in my veins at this point!  Starting in the second row, Zuba is a favorite with it’s coral pink tone and gold shimmer – reminds me a lot of Orgasm by NARS, but less of the orange-y tones.  Nana is  medium brownish orange – performs well, but again for me the color is meh.  Boronu is a really lovely light bronze, not as reflective as some of the others but still lovely.  Kogi is a bright coral matte that just pops!  Another favorite, and a great way to darken up a pink look and make it vibrant and unique.  The third row is where we start getting into the cooler colors and Faso is a shimmery light purple that has blue reflects.  This is not a unique shade by any means (I’ve seen this a lot of places) but it’s probably the best interpretation of that color out there.  If you like Urban Decay’s Asphyxia, then you would love Faso.  Aja is a black or navy base with a gorgeous green flash.  It looks fairly dark in the pic above (almost black) but the green is definitely there!  When the light hits this one, it’s stunning!  Vai is a solid gunmetal with a nice amount of reflectiveness.  Yemoja is a light silvery gray that has a slight blue undertone to it.  Putting it with blue shadows will bring that out; having it swatched next to Vai, the blue settles in nicely and lets the gray be the star.  In the final row we get a couple more of my favorites including Ife, a deep purple shade that would look amazeballs if you wanted to do a colored smokey eye!  It looks almost black in the pan but it really comes alive when you apply to the skin!  Predictably, I also love the two green shades!  Yara is a blueish green with a slight olive gold reflect and Buzo is an amazing emerald with yellow green reflect.  Both shades are so yummy; I’m sure I have shades like them in my collection – but can you ever really have too many?  Really?!  Finally Yejide is similar to Ife in that it looks very dark in the pan but applies as a really nice deep blue, not quite navy.  It reminds me of the blue of Air Force dress uniform jackets – don’t ask me where that reference comes from, but once it popped into my head, that’s all I can think of!

I’ve used these shadows a few times for show makeup and I have found that they apply almost as well with a brush as they do swatching with a finger!  There is a little bit of fallout from the mattes, but that’s part of them being so blendable and easy to move around the eye.  It’s not bad, and it’s certainly not worse than other shadows that I’ve paid more money for to get less product!

(Here is another review and swatch video so you can see more examples and see it on a different skintone)

The only real complaint I’ve heard about this palette was a YouTuber who was butthurt that they felt like 5 or 6 shades from this palette were similar to other shades in other Juvia’s place palettes.  I’m going to include the video below so you can decide for yourself how you feel about it, and I think she’s not entirely wrong that there are some similarities but I personally don’t see that as a problem.  I’m a makeup whore, and when I love a brand I buy many (if not all!) of their various palettes and offerings, but most of the time I’m looking for the ones that are going to best suit my needs.  In order to create good assortments that are able to be used for a variety of looks, it’s entirely possible that Juvia’s has some similar shades from one palette to another.  A lot of consumers are only going to buy one or two palettes from a line, and so they won’t even notice.  And if you’re of the makeup whore variety like me, you are aware that you’re going to have multiples of the same or similar colors.  You can’t buy every damn palette on the market and not get some repeats!  It’s just not going to happen.  Juvia’s Place has never advertised their palettes (at least from what I’ve seen – I don’t follow their social media) as “new colors that we’ve never ever made before!” or “unlike any other colors in our line!”  So that expectation that all of the shadows are going to be unique and have no similarities is this YouTuber’s expectation, not any sort of expectation that was set by the brand about their products.  I also looked through her channel to see if this was something she has called out before; to be fair, she has a rather small number of videos, but I didn’t see any similar references to other brands.  Mass Market brands like Too Faced and Urban Decay recycle shadows all the time, with the same name and everything, and they also have lots of similar shades.  Hell, if you bought the Too Faced Natural Love palette I feel like you go t a palette that functionally has about 5 colors in it!  Ok, maybe that’s a bit of an exaggeration, but many of the shades in that palette were very similar to each other, let alone to other palettes in the Too Faced line.  I just think that if this does bother you as an issue when buying makeup, you should call it out just as much for high end, mass produced brands as you do for small indie brands that are trying to win over their share of the market.  Here is the video so that you can watch it and decide how you feel about it yourself:

MagicIt just feels like a little bit of a stretch.  After talking through some of the shadow shades, she also compares the two pink shades to two of the shades in the lighter Juvia’s Place blush palette.   She goes on and on about how similar they are, but when I look at her swatches, next too each other and in the same lighting, I see 4 distinct shades.  So they are similar – every brand has ranges of pinks, ranges of red, ranges of whatever color it is with slight variations.  This is nothing new, and it’s certainly nothing unique to Juvia’s Place.  I don’t know why this critique annoyed me so much, but it just got all up under my skin! Especially when she got to the blush palette.  Obviously with pressed powder products you can use them interchangeably – there is nothing super crazy about most products that won’t allow them to be used in multiple ways on multiple parts of the face – but generally blushes are going to be a bit less pigmented.  Obviously, right?  You don’t want the same sort of color payoff on your cheeks as you do on your eyes.  Unless you do, and then…well, you do you.  And Juvia’s Place products are all really pigmented and the blushes I think are almost as pigmented as the eyeshadows.  But to take entirely different products (blush vs. shadow), swatch them next to each other and clearly get 4 different shades, and then still complain that they are “too similar” just feels a little petty to me.

I absolutely love the Juvia’s place shadows and I hope they keep them coming!  I’ve got a few of the singles and they are the same great quality and affordable price, though I think the cost per gram is a little higher than the palettes (not much though).  I think I’ve finally convinced myself that I need the original Nubian palette, so when the Zulu comes back in stock I’m sure I’ll be picking up both.  I’m not as sure about the brushes – they seem pretty clearly like a private labeled item and so unless they had a really lovely set with all brushes that I know I would use I probably won’t order those (now that I’ve discovered Crown Brush – thanks Stephanie Nicole! – I just go right to the source!) but they do have a nice selection (when they’re available) and if you need brushes they are a good way to support an independent brand.  Again, shop the way that makes you feel most comfortable!

In a world where mass market brands are quite to rush out palette after palette of recycled shades, often of dubious quality (I’m looking at YOU, Too Faced!), I think that indie makeup brands are more important than ever.  Get to know them and search them out.  It’s a little more work than just popping out to your local Sephora, but I promise you the results can be worth it.  And when you find a brand like Juvia’s that produces high quality, high performing shadows that are consistently on point and priced well below their market competitors for MORE product?!  Well, that’s just magical!

Now Go Forth & Get Painted!

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