After School Special: More Academic Achievements From The Crayon Case, Part Two

Published on July 20, 2018 by   ·   No Comments

By now I’m sure you’ve done your homework and you’ve studied up on Part One of my review of the Crayon Case brand.  If you haven’t, then we need to talk about your academic progress, and you can join the rest of the study group right HERE.  For today’s lesson, we’re going to look at their brand new palette, The New Rule, as well as their blush/highlight palette and the eye primer that looks like the old school (no pun intended) gluesticks I used to use to glue my eyebrows down.

The New Rule palette is 12 nudes.  Did I need another nudes palette?  Absolutely not.  I rarely use nude shades, and I certainly don’t do a lot of all nude looks.  But I like that they had something very different from their vivid and bright Box of Crayons palette, and it was new and exciting, so I decided to give it a shot and see what I thought.  Plus, there was one color in the palette that reminded me a lot of one of the shades of the Naked Heat palette from Urban Decay (Lumbre) and I was hoping that getting this palette would do double duty and talk me out of getting yet another Naked palette (no shade to UD, but I’m as Naked as I need to be!).

This palette is adorable: it looks like a ruler with graffiti on it, and there are twelve “nude” shades that actually show a nice range and variety to them.  The only minor complaint that I had was that the color names don’t appear on the palette; they are on a separate cello strip that comes packed in the lid and is easily lost.  If you don’t mind altering the look of the palettte a little, I just trimmed the cello strip and attached it to the inside of the lid with packing tape, and voila!

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L to R: Meter, Millimeter, Centimeter, Decimeter, Kilometer,
Astronomical Unit,Light Year, Parsec, Inch, Foot, Yard, Mile

This palette gives you the range of “nudes you might expect, in both matte and shimmer, but throws in a couple of interesting colors: Centimeter is a bright shimmery copper, Foot is a burnt orange matte, and Yard applies almost like a rose gold.  The only two head-scratchers in the palette are Astronomical Unit and Parsec which look almost identical.  There could definitely have been a more interesting shade subbed in for either one of these. (The numbers were written with the Line Me Liner – as you can see, because of the issues I had with the stopper, the application was a bit gloopy!)

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It’s a pretty strong palette – all of the shadows are nice and creamy and I didn’t have any problem blending or playing around with any of them with either fingers or brushes.  The mattes definitely have a little bit of chunky fallout, so be prepared for that, but it’s no worse than the Box of Crayons, and it’s not anything that felt excessive to me.  It’s par for the coarse when you have shadows that soft and smooth!

The following YouTuber, DivaDollFlawless, also really liked the palette and put together a quick eye look using the shades with the pencil brush set.

Breaking from the school supplies theme, I also picked up the Watch Me Blush palette.  This palette contains 10 shades in large pans (comparable to a Juvia’s place shadow); they are marketed as blushes, but I found them to be extremely pigmented.  With a light hand you could use these as blushes or highlights, but I think you could also easily use them as eyeshadows.

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The shades are a little odd, but I love it that way!  The last thing I want is more basic shit that I already have a million times over in my kit.  The blushes are pretty dark, so I’ll mostly use them for contour, but the shimmers on the bottom row are definitely going to be broken out as both shadows and highlights – stunning!

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L to R: Cobbler, Tangerine, Cranberry, Berries, Hot Cocoa

Very pigmented!  This was not a lot of rubbing to get these finger swatches, so unless you want a really intense blush make sure you go in lightly and build up to the color you want – it’s very easy to overdo it with these.  If you want to be full on drag queen painted, these will definitely get you there!

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L to R: Outsider, Strawberry Cream, Old Banana, Cappuccina, Sweet Tea

Unless it’s a food reference that I don’t recognize, Outsider is the one shade that breaks from the food/drink them, and I guess it is the shade that does stand out the most from the others in the palette.  But this is what I mean when I say that this brand isn’t as consistent in their messaging as others: not only does this break away from their central theme of school supplies, this shade doesn’t follow the theme of literally every other shade in the palette.  At the end of the day, does it affect the performance of the shadows or the quality of the makeup?  Obviously not.  But we live in a Sephora and Ulta world, and there are a lot of makeup brands out there competing for our attention – and our dollars!  Having a consistent and attractive brand statement is more important than ever!

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As for the eye primer, I agree with JenLuvsReviews – a little goes a long way.  It’s a little tacky when you put it on and I didn’t find it to ever fully dry down while I was playing with it.  I prefer something a little creamier, a little less sticky, and a little more controllable to use as a base.  But that packaging is stinkin’ cute!  Seriously, I’ve used those orange and blue and white gluesticks for AGES!  This is one of those times, like the brushes, where the brand got it 100% right with the packaging.

Now let’s take a moment to talk about Crayola Beauty.  Long story, super short: probably hoping to cash in on the viral sensation that was the Box of Crayons palette, Crayola teamed up with Asos and launched Crayola Beauty.  It flopped.  Everyone trounced it; even Jeffree Star, who’s been giving a lot of favorable reviews to some pretty shit products as of late (from his PR unboxings, no surprise), had some pretty sharp words to say about the quality.  It was trash.  But what matters less than the junk that was Crayola Beauty is the way that the Crayon Case’s owner, Supa, handled the situation.

Because the internet is full of trolls, people were immediately all up on Supa’s social media telling her that Crayola “copied” her and that she should sue them.

That’s right: they were suggesting that she sue Crayola.  Over a product inspired by crayons.  Fucking crayons.

Rose ArtI don’t know what kind of delusional Rose Art trash was subbed to her social media that day, but you have to know that Crayola is the biggest name in anything crayons since…well, since forever.  And while Supa’s packaging doesn’t infringe on Crayola’s copyright, you can’t deny that her product, the Box of Crayons palette, is only as visually successful as it is because you can look at it and it reminds you of using crayons, especially Crayola, as a kid.

After watching the JenLuvsReviews video (which you can see in the previous Part One post, linked above), I was interested to see how she was going to respond to that, and I was pleased to see that she responded very professionally. She explained that she already had a relationship with Crayola, and suggested that she had worked with them when she was designing her products to make sure that she wasn’t infringing on their intellectual property.  I thought she handled the situation very well; the unfortunate truth for indie brands that are so closely associated with their owners is that she is a mouthpiece and a representative for her brand, even when she’s on her “private” social media.  In this case, I felt like she did a fantastic job of explaining the situation and maintaining her boundaries with Crayola and acknowledging their dominance in the market without also alienating her followers.  I’m still not very impressed with how she handled the critique of her line from Jen, but it did pull me back from deciding not to further support her brand.  The quality is inconsistent, and some of it doesn’t seem to make sense with the overall look and feel, but if a product looks like it’s going to have good quality and performance, I’m definitely willing to give them another shot.

What do you think: after this second review, are you still excited to go back to school, or are you waiting for the afternoon bell to book it off campus?  Are you still willing to support the brand, or do you want to see them get their PR messaging in order first?  Which product are you most excited about trying if you’re thinking about dipping your feet into this brand?  Let us know in the comments below!

The Crayon Case isn’t always on the Honor Roll, but they won’t need to stay after school if they can keep putting out good products that have great pigmentation and that work well with their brand identity.  I still have some concerns with the brand – specifically about “mystery” ingredients that no one can track down, or their handling of critiques of their line – but I’m not quite ready to put them under an in-school suspension just yet.  This black-owned makeup brand is still fairly new, and it’s possible that they will work through this awkward stage and graduate to greatness.  Only time will tell…

Now Go Forth & Get Painted!

(Just for fun, I’m also including this swatch video from YouTuber Lime Green – support small content creators!)

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